Porsche is committed to the sporting spirit. Within the framework of the 'Porsche Sports Promotion' programme, launched in 2012, Porsche AG is supporting a range of sports clubs as well as top athletes in Baden-Württemberg and Saxony. The support programme is initially planned on a three-year basis and the selection process is implemented in close consultation with the sports associations of the two states. The main selection criteria include active promotion of up-and-coming sporting talent, a commitment to integration and enduring club activities in the region.
At Porsche the promotion of sport represents a clear commitment to the principle of 'sport for everyone' and to work with young people in particular, because sport does not just bring people together, it also promotes the development of personality and helps to train a sense of responsibility and social skills.