With the slogan "Turbo for Talents", Porsche has been supporting young people in various sports for many years at its locations in Stuttgart and Leipzig. Since 2014, this also includes the forward-looking partnership between Dr. Ing. h.c. F. Porsche AG and the German top league football team RB Leipzig. The main focus of the cooperation is the promotion of regional youth.
"Promoting young talent at Porsche is a priority in all areas", stated Gerd Rupp, CEO of Porsche Leipzig GmbH. Sport helps to strengthen team spirit and imparts essential skills, such as self-confidence and fairness, which also play an important role in later professional life. It is therefore an important concern for Porsche to be engaged socially, and to inspire children for sports. The record participation of more than 1,000 children at the 'Leipziger Viertelfinale' in 2017 shows that our cooperation with RB Leipzig has established itself."
As the official main partner, Porsche has launched a special award: the "Porsche Talent Team". This award honours the best youth team from RB Leipzig. Not only football talent, but also team spirit, fairness, outstanding commitment, and good school performance are among the selection criteria.
The "Leipziger Viertelfinale" also underscores the common task of promoting the next generation of football players. The tournament, which was jointly initiated by RB Leipzig and Porsche, offers all football-loving children from the Leipzig region the opportunity to compete in self-organised teams. In the age groups U11 and U14, the young talent compete to win.
The goal of the cooperation between Porsche and RB Leipzig is to create memorable moments - whether walking out in the stadium hand-in-hand with the Bundesliga stars or sitting on the Porsche coaching bench directly on the sidelines. At the same time, Porsche is particularly concerned with regional clubs, social institutions, and also Leipzig's sports enthusiasts in general.